Maple Street is a progressive preschool in Brooklyn that celebrates play-based learning, emotional growth, and community. As both a designer and a parent at the school, I’ve had the unique opportunity to contribute meaningfully to revamping its brand. Since Maple Street is a cooperative, this project has been my way of giving back — using design to help tell the school’s story and strengthen its connection with current and prospective families.

From campaigns to merchandise, social content to signage, my goal has been to build a visual language that feels warm, expressive, and true to the joyful learning that happens every day.